14 articles
Your pricing page is one of the most important pages on your site — and one of the most overlooked.
Dynamic pricing in SaaS has a reputation problem.
If you’re like most SaaS founders, you probably set your pricing once - maybe at launch - and then forgot about it. But while your pricing sits stagnant, the market doesn’t.
Competitor pricing doesn’t change overnight in dramatic ways. It shifts quietly - a few dollars here, a new tier there, a discount that never ends.
If you ask ten SaaS founders how often pricing should change, you’ll get ten different answers.
Raising prices feels like playing chicken with your customers.
If you’re running experiments everywhere except pricing, you’re leaving growth on the table.
Manual pricing experiments look responsible.
“Set it and forget it” sounds responsible. You picked a price. Customers are buying. No one’s complaining. Revenue is stable.
Not every pricing decision deserves attention. In fact, sometimes the best move is no move at all.
Copying competitor pricing feels like the “safe” choice.
If you’re an indie hacker, chances are you’ve underpriced your product.
Your most valuable customers aren’t leaving. They’re staying. They’re active. They’re successful.
Most founders think pricing is something you set. The best founders know pricing is something that expires.